Case Study 1:
Pearl Street
Santa Monica, CA
This Santa Monica bungalow was sitting for months despite a great rental price and ideal location.
The owner took photos with their cell phone, resulting in spaces that looked small, underlit, and tired.
Pearl St.
(After Clearstory)
After Clearstory Staging's Designer Package, the owner was able to rent their property right away.
Clearstory's Market-Smart analysis identified the target demographic as a 30-45 year old couple without kids. We chose a clean California Modern style with a flexible work from home bedroom, while professionally updating lighting and photo quality to make the space feel bigger and more inviting.
Within days of uploading photos it received 204 clicks, 5 requests for showings, and a signed lease within two weeks.
Case Study 2: Laveta Terrace, Echo Park, CA
This Echo Park residence struggled to attract buyers despite its prime location. The initial photos were shot with poor equipment, leaving the rooms shadowed, cramped, and lacking any sense of character.
Laveta Terrace (After Clearstory)
After implementing Clearstory’s Professional Package, this Spanish modern home in Echo Park became a market standout. We utilized a strategic Spanish Modern design that complemented the home's historic soul while introducing contemporary warmth and organic textures. By optimizing the interior layout and enhancing the natural lighting, we created a seamless flow that felt both aspirational and deeply inviting to buyers. This sophisticated digital renovation led to a surge in engagement, resulting in multiple over-ask offers and a successful closing within ten days.